Какъв е културният контекст на пътуването с яхта и защо има значение?
The emerging trends in (yacht) tourism point to the fact that there is a growing interest in history and culture among modern tourists today. Furthermore, tourists are becoming more and more demanding. They are no longer satisfied with the so-called ‘sun and sea’ offer only. They seek new adventures and experiences while on holiday. They seek a unique, local experience. They want to be immersed in local culture, ‘to do what locals do and to eat what locals eat’. They want the ‘once-in-a-lifetime’ local experience. Since you will be the first person to whom your passenger will refer to if they need any help, including questions about destinations they are about to visit, you need to be well prepared to give all information they need. You also have to know how to properly do that in order to fulfil their expectations, enhance their sailing experience and increase their overall satisfaction with the yacht trip.

Learning objectives 
By the end of this part you will be able to:
• Understand what is the cultural context of the yacht trip and why is it important
• Understand what are the ‘cultural attractions’ of the region
• Find information on the cultural context of the area where you are sailing and learn the most basic facts about it
• Appropriately and effectively communicate (transfer) this information to the passengers on board.